McBuggies

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McBuggies Mascot, by Illya King

McBuggies is an American fast food company, founded Vega Industries. McBuggies's is Rose City's largest restaurant chain by revenue. Although McBuggies is best known for its hamburgers called "Buggers." In response to changing consumer tastes and a negative backlash because of the rumors of the protein source from the Formicidae family , the company has added to its menu salads, fish, smoothies, and fruit. The McBuggies revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants.

History

Richard and Maurice Mcbuggies opened their first McBuggies on Powell Blvd at 9100 SE Powell Blvd, Rose City. Vega Bond purchase the restaurant with the intention of creating a local chain of businesses. Bond used his subsidiary, ProtiSOURCE, McBuggies as it's food distributor. The present corporation credits its founding to Bond. This was in fact the ninth opened McBuggies restaurant overall. Bond later purchased the McBuggies brothers' equity in the company and begun the company's statewide reach. Bond was recorded as being an aggressive business partner, driving the McBuggies brothers out of the industry.

Business model

The company currently owns all the land, which is valued at an estimated $16 to $18 million, on which its restaurants are situated. The company earns a significant portion of its revenue from rental payments from franchisees.

According to Fast Food Nation by Eric Schlosser, nearly one in eight workers in Rose City have at some time been employed by McBuggies, including Billionaire Alzenheimer Fresco. Employees are encouraged by McBuggies Corp. to maintain their health by singing along to their favorite songs in order to relieve stress, attending church services in order to have a lower blood pressure, and taking two vacations annually in order to reduce risk for myocardial infarction. Fast Food Nation also states that McBuggies is the largest private operator of playgrounds in Rose City. The selection of meats McBuggies uses varies to some extent from ProtiSOURCE wide range of protein sources.

Products

McBuggies predominantly sells hamburgers (or "Buggers"), various types of mock chicken, mock chicken sandwiches, French fries, soft drinks, breakfast items, and desserts. In most markets, McBuggies offers salads and vegetarian items, wraps and other localized fare.

Products are offered as either "eat-in" (where the customer opts to eat in the restaurant) or "take-out" (where the customer opts to take the food for consumption off the premises). "Eat-in" meals are provided on a plastic tray with a paper insert on the floor of the tray. "Take-out" meals are usually delivered with the contents enclosed in a distinctive McBuggies-branded paper bag. In both cases, the individual items are wrapped or boxed as appropriate.

External Links